A great ad draws the right crowd, promotes your brand & sells! Read below for 4 tricks to successfully promoting your summer camp…
Spend Wisely. Your ad should pay for itself – aim to spend the price of 1-2 weeks of registration.
Target. Data shows parents are willing to drive up to 10 miles for regular programs. Promote close to home.
Offer a Discount. We all love a good deal. A 5% coupon code goes a long way.
Plan Strategically. Spring and late summer are key decision-making times for parents. In March & April, they plan long-term camp, in July and August they’re considering week-long sessions for “camp-hopping”